From October through March each year, southwest Yunnan's Pu’er City — celebrated as “China’s Coffee Capital” — is enveloped in the rich aroma of coffee. The deep integration of coffee and tourism allows visitors to experience a unique “coffee tourism” journey, engaging with the entire chain from planting and harvesting to tasting. This unfolds across various new consumption and experience settings, including coffee estates, coffee-themed streets, post offices, trendy cafes, coffee parks, and cultural markets.

A coffee villa in Simao district, southwest Yunnan's Pu’er city

Liushun Town, located in Pu’er City’s Simao District, is blessed with a mild climate and abundant vegetation, making it a natural sanctuary for wild Asian elephants. Nestled within Nanbanghe Village in Liushun Town, the Elephant Coffee Manor emerges amidst rolling hills and lush greenery. This remarkable estate, which forms a giant “heart” shape when viewed from above, offers visitors the extraordinary experience of sipping coffee while observing wild Asian elephant herds foraging and dwelling in the distant mountain forests.

“When you’re holding a cup of coffee and you see wild elephants leisurely foraging on the opposite hillside and in the bushes, that scene is truly spectacular and unforgettable,” said Huang Daxiang, a coffee enthusiast from Kunming.

At Xiaowazi Coffee Manor, located in Nandaohe Village, Simao District, the intoxicating aroma of coffee instantly encourages visitors to linger. Following extensive upgrades and renovations, made possible by special local government funding, the estate proudly reopened on January 21st this year. New facilities, including a boutique coffee experience hall, a coffee roasting classroom, and a research and study center, are now complete within the estate. While enjoying delicious coffee, visitors can also delve deep into the entire “seed-to-cup” process of Pu’er coffee.

Liao Hongwen, manager of Xiaowazi Coffee Manor, explained that the manor is not only a paradise for coffee bushes but also a vibrant habitat for birds, reptiles, insects, and ants. Every June and July, it transforms into an ideal breeding ground for fireflies. This unique setting allows visitors to observe these creatures up close and truly experience the magical charm of nature.